Institutional Award: WRAL Environmental Reporting
The destruction of our natural environment requires vigilance from all quarters, but especially from local media. The long-term commitment demonstrated by WRAL-TV provides a model for environmental action. Under the umbrella title Save Our Sounds, WRAL has utilized its news, documentary and public affairs units to full advantage. WRAL has been on the story both on and off the air, since 1988, spearheading corrective action. These efforts have paid off in new legislation, amended procedures by business and governmental agencies, and most important, cleaner water for residents of North Carolina. For providing ongoing and thorough environmental reporting that has served as catalyst for change, the Peabody is awarded to WRAL-TV.