Winner 1974

Tornado!  4:40 PM, Xenia, Ohio

NBC Television

When Xenia, Ohio, was hit by a devastating tornado on April 3, 1974, it was just one of more than 100 American communities which were affected by tornadoes on this day. NBC chose to tell the story of this tragedy with Tornado! 4:40 PM, Xenia, Ohio. The network ended up with more than just the story of the tornado. They developed a moving portrait of the spirit of a mid-American community and they captured, as few before them have, the determination of a community to rise from the tragedy. For this superb effort, a Peabody Award to NBC-TV for Tornado! 4:40 PM, Xenia, Ohio.