Winner 1965

The National Driver’s Test

CBS Television

Exciting and suspenseful, The National Driver’s Test on CBS proved to be the most talked about documentary in years. It permitted millions of Americans in their own homes to check their driving judgment, knowledge, and perception. Test forms, published and distributed widely in advance, allowed individuals and pre-selected groups to mark their scores. The results were utilized extensively by private and governmental agencies in auto safety and driver teaching research. In recognition, a Peabody Award to Columbia Broadcasting System for the unique public service program series of 1965, conceived by Fred Friendly, and prepared in cooperation with the National Safety Council.