Winner 2011


TED (which stands for technology, entertainment and design) is a non-profit organization devoted to “Ideas Worth Spreading.” The original TED conference in 1984 brought together people from around the world, and from there it has grown in scope and reach. today archives all manner of TED Talks from its various global conferences, free of charge. Speakers as diverse as Bill Gates, Diana Nyad and Kenyan high school students have addressed creative solutions to global problems during these short discussions. People from every country in the world have had the opportunity to see Malcolm Gladwell talk about the Norden bombsight, Salman Kahn discussing the use of video to reinvent education, Sarah Kay’s inspiring spoken word poetry, and Wael Ghonim’s first-hand look at the Egyptian revolution. With more than 240 videos like these posted in the past year, people of all walks of life have access to TED’s fascinating and wildly diverse ideas about creating a better world.’s 650 million views serve as evidence that a global audience recognizes the need for creative innovation in any number of fields. For believing in the power of ideas to change attitudes, lives and the world and for making those ideas available without cost anytime, anywhere, receives a Peabody Award.


Executive Producers: Chris Anderson, June Cohen. Producers: Emily McManus, Thaniya Keereepart. Directors: Jason Wishnow, Michael Glass