Winner 1969

Sesame Street

National Educational Television (NET)

Where millions of preschool age children gather for enchanted hours of an ultra-modern version of readin’, ‘ritin’, and ‘rithmetic’—a product of color television’s most research, pre-tested program—utilizing such devices as puppets, animated cartoons, films, celebrities, as well as its regular residents and talented director, Mrs. Joan Ganz Cooney. Backed by several major corporations concerned with the need for new approaches to the training of young children—carried over major educational stations- it has clearly demonstrated what thoughtful, imaginative, creative educators are doing for tomorrow’s leadership.