“Save a Life” for Outstanding Local Public Service
Outstanding Local Public Service: For outstanding local public service, the award goes to KOMA of Oklahoma City for its Save a Life campaign. Undertaken primarily as a local public service, this series was so successful during 1945 that it has served as a model for a similar regional undertaking in 1946. Indicative of the local value of this public service is the fact that traffic deaths had risen 60 percent over the 1944 total before this program was started. For the duration of the series, there was a sharp decline. With the increased automobile travel following the close of the war, and the hazards thereof, such a local campaign might well be undertaken by other local stations.