Institutional 1946

Institutional Award: WMCA Radio for Outstanding Educational Programs

WMCA Radio

Outstanding Educational Program: Radio and, incidentally, civilization will fail to survive unless we are all better educated in the control of the atomic bomb. At a time when, more and more, we must look to the local stations for the originality in broadcasting, it is fitting to award the Peabody Medal for education in broadcasting to station WMCA of New York City. On questions of public urgency, its programming is as alert as it is courageous. Its playing down of racial intolerance in its series, New World A-Coming and its pointing up of the life and death use of nuclear energy in its series, One World or None are especially noteworthy. Keep up the good work!