Institutional 1960

Institutional Award: Texaco-Metropolitan Opera Network for Radio Public Service

Texaco-Metropolitan Opera Network

For twenty years, Texaco has rendered a public service of inestimable cultural value through the broadcast of Metropolitan Opera, with carefully planned intermission programs, featuring high level commentary on music. The 1960-61 series has reached the largest audience yet, including a third generation of young people, as well as millions of others. The long-time excellence of this series; the good taste and restraint in the commercial identification; the use of these programs by Voice of America and Armed Forces Broadcasting—all this, and more, clearly entitle Texaco-Metropolitan Opera Network to a Peabody Radio Public Service Award.