Winner 1948

Howdy Doody

NBC Television

The Peabody Award for a children’s program establishes a noteworthy precedent this year by going to a television feature: Howdy Doody. This beguiling puppet show, televised by NBC, has, in a brief span of time, devised a formula that is frequently educational, never frightening or offensive, and invariably hailed with rapture by children themselves. Expose your own children just once to Howdy Doody and try to keep them away from it the next evening!