G.E. College Bowl
Through contests between two teams of students, G.E. College Bowl helps to focus the nation’s attention on the intellectual abilities and achievements of our college students. The competitions emphasize quick recall of specific facts, and therein lies its appeal, which is illuminating, educational, entertaining, and exciting. The program provides weekly scholarship grants to colleges and universities. Allen Ludden, as the moderator, deserves a special mention for his excellent work. G.E. College Bowl is given the Peabody Award for television youth programs for 1960.