Winner 1952

Ding Dong School

NBC Television

Simple, sincere, and unpretentious, this unusual example of the Chicago brand of television has achieved amazing acceptance by the nation’s preschoolers and their busy mothers. The rapid justification of Judith Waller’s faith in the television possibilities of straightforward teaching by child study expert “Miss Frances” Horwich has not only amazed the industry, but also has raised doubts about accepted notions of “what the public wants.”