Communism, U.S. Brand
The Award for the outstanding educational program goes to Robert M. Saudek, Vice-President in charge of public affairs of ABC, in appreciation of his documentary program, Communism, U.S. Brand. This was first broadcast on August 2, 1948, and was repeated six days later in response to the immediate popular demand. Dramatic in form, it explained without exaggeration what Communism is and how it infiltrates and operates within our country. The action throughout was commented on by an interpolated voice which always introduced himself as a footnote—an original and effective device. In substance and performance, this program raised the documentary to a new high level.