Carbon Cowboys: Stories of Soil Health and Farmer Wealth
Earth School Educational Foundation, Inc.
The ‘Carbon Cowboys’ social video project immerses audiences in the story of regenerative agriculture, transforming traditional documentary viewing into an interactive experience that encourages learning and community engagement around soil health and sustainable farming practices. By blending cinematic storytelling with participatory elements on social media, the campaign has garnered more than 150 million views and fostered a grassroots movement, empowering farmers and citizens alike to explore and support climate-positive agriculture.