Winner 2001

Blue’s Clues


Built on the philosophy that television can educate while it entertains, Blue’s Clues is a “play-along, think-along” series whose inventive approach to problem solving offers children a sense of personal empowerment. Blue, an energetic puppy, and host Steven Burns (a real person living in this animated world), invite viewers to solve the day’s puzzle through interactions that teach children not just what, but how, to think. Blue and Steve ask viewers to play along with the show. They present questions to answer and problems to solve, then “wait” for their responses. This interactivity allows kids to master subjects, building self-esteem in an inventive and creative manner. In the episode entitled ‘Stormy Weather,” Steve and Blue are preparing for their nature walk—but first “we” have to check the weather. We play Blue’s Clues to figure out what kind of weather Blue thinks is coming. Along the way, we help Steve the “Weatherman” report on the weather changes we see from the mudroom window. Co-creators Traci Paige Johnson, Todd Kessler and Angela Santomero, with Writer Chris Nee, incorporate a unique multilayered approach to reinforce the retention process of preschoolers. By incorporating challenging topics such as anatomy, geography and even physics throughout the series’ current six-year run, Director Alan Zdinak, Executive Producers Angela Santomero and Traci Paige Johnson, with Producers Jennifer Twomey Perello and Wendy Harris keep their audience entertained and informed. Children continue to enjoy extraordinary television content designed just for them. That content has also expanded to a web site, complete with interactive storybooks, games, music and other themes covered in Blue’s Clues, the series. A Peabody goes to Blue’s Clues for its pioneering and consistent efforts in children’s programming that always respects its very special audience.