Winner 1966

Bell Telephone Hour

NBC

Bell Telephone Hour continues to be one of the finest programs on television—catering to the intelligent and sophisticated audience that is ignored by so many other programs in prime time. Not only is each program carefully planned and perfectly executed, but the Bell Company has the rare good sense to key its commercials into the mood of the program itself, and to make sure that these commercials will not destroy the quality of the hour. In recognition, a Peabody Special Award.