Winner 1992


Channel One/Whittle Communications

While the introduction of television into the schools has been a hotly debated issue, there is no doubt that this issue, there is no doubt that this series delivered an important message to its “captive” audience. It is estimated that Channel One reaches an audience of eight million teenagers daily. Through this substantial series on HIV and AIDS, many of those eight million learned first-hand from their peers the hard and often brutal facts of this disease. Moreover, the series offered solid information to debunk persistent myths prevalent among teenagers, and provided potentially life-saving advice and guidance. Together, these reports serve to remind us of television’s possibilities in our schools, in particular how a specific audience can be presented valuable information in a manner which is accessible to them as well as influential in their lives. For this, a Peabody to Channel One/Whittle Communications for AIDS.