Winner 1986

A World of Difference


Prejudice, be it racial, ethnic, religious, or any other variety, affects us all and hurts us all. WCVB-TV is to be commended for trying to do something about it rather than just talk about it, as many do. Collaborating with New England’s Anti-Defamation League of B’nai B’rith and the Greater Boston Civil Rights Coalition, WCVB’s multi-pronged approach, which included specials, documentaries, news features, and public service announcements showed a commitment on the station’s part to making a difference. A comprehensive teacher study guide on prejudice which was developed during the campaign completed this wonderfully comprehensive package. This is an accomplishment of which the station should be proud and it is with pride that the Peabody Board gives an award to WCVB-TV for A World of Difference.