A Life to Share

WCBS Radio

WCBS Radio, New York, has demonstrated beyond a doubt that service to the community on the part of a broadcasting station can be more than merely putting programs on the air. It can include real involvement in the very life-blood of the community. In their excellent undertaking titled A Life to Share, WCBS sought to educate parents in special areas of child development. But the station went further and established special free seminars for parents. Here doctors, psychologists, and social workers share information of significant value with parents. The Peabody Board considers such an undertaking to be meritorious service to the public of the highest order and feels that A Life to Share is one of the great radio public service efforts of the year.