First presented in 1941, the George Foster Peabody Awards recognize distinguished achievement and meritorious service by broadcasters, cable and Webcasters, producing organizations, and individuals. The awards program is administered by the Grady College of Journalism and Mass Communication at the University of Georgia. Selection is made each spring by the Peabody Board, a 16-member panel of distinguished academics, television critics, industry practitioners and experts in culture and the arts.
Entries may be submitted by any person or organization wishing to direct the attention of the Peabody Board to a worthy production, individual or organization. The Board considers recommendations from screening committees comprised of UGA faculty, staff and students but is not necessarily restricted to them. The Board may consider reports of meritorious service developed from other sources or act on its own initiative.
The competition is open to entries produced for alternative distribution, including corporate, educational, home-video release, CD-ROM and World Wide Web. In general, such non-broadcast or non-cable entries should be publicly available. Programs produced and intended for wide release theatrical motion picture exhibition are not eligible.